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Future Simple Base

Manage Sales, Customers & Funnels

Published 04/11/2012 and rated Ratingstars4 4 out of 5 stars
by Robyn Valenzuela
What can you use the app for?

Future Simple's Base application is a powerful sales forecasting, prospect organizing and pipeline management tool. Essentially, any professional who is responsible for driving sales could potentially benefit from the Base application. This is because Base offers its users an easy way to capture and track leads so both representatives and sales managers alike can visualize a funnel. Also, users can stay on top of their contacts by organizing contact information and assigning tasks, notes and reminders to each contact profile. Surprisingly this application is offered by the Future Simple team at the fantastic price tag of ZERO!

Base is also available in a mobile application format through both iPhone and Android. Base is also secure and uses SSL technology to secure the information on its platform. Reps can manage an unlimited number of contacts and an unlimited number of users through the Base application. This is a fantastic alternative to other expensive and confusing CRM and Sales Forecasting applications. Base helps tens of thousands of businesses around the world grow fast, stay connected and be more productive.

Future Simple Base screenshot
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What is the history and popularity of the app?

Base is a SAAS (Software as a Service) offering from Future Simple. Future Simple was founded in 2009 by Uzi Shmilovici, Bart Kiszala, Pawel Niznik, Ela Madej and Agata Mazur. The Future Simple team is based out of Chicago, Illinois. The company builds simple software for small businesses to help them grow and be productive.

In late 2009 Future Simple launched its first product - Base, a CRM and sales tracking application for small business. The product is embraced by many small businesses who appreciate the intuitive design powerful insights. Towards the end of 2010, the company released its second product - QuoteBase, a simple online quote creation tool.

What are the differences to other apps?

Base is different from other sales forecasting and customer relationship management software in that they offer it for free to their customers for up to 150 deals. Additionally, the site is geared towards small businesses. Small businesses have specific needs for their sales organizations and Future Simple Base attempts to understand and address those specifically. For example, the application claims to offer its services at a low and affordable price point for those organizations who require it for beyond 150 deals and who are sold on its value.

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How does the web app look and feel to use?

Base is a very basic but easy to understand application. Its graphical user interface is appealing and surely representatives from all backgrounds will be able to quickly adopt and begin becoming effective through the tool. Base's forecasting and contact management features are as straightforward as such an application can get. Also, since there are mobile versions of the application, it is ideal for the mobile, traveling sales professional.

How does the registration process work?

New users can register for an account at Base by visiting the homepage and giving them a try. Base requests a user to input their email address and to choose a password, also to provide a username and to select the type of industry that the user is in. From there, users are provided access to the Base application and they can begin selling!

What does it cost to use the application?

Base is a free application. It is noted that once a user has completed over 150 sales that they can reach out to the Future Simple team to negotiate pricing.

Who would you recommend the application to?

Base is ideal for sales professionals who are looking for a modern, inexpensive way to organize their contacts and to report their sales pipeline.
It is particularly geared towards small businesses who may not be able to afford the more expensive CRM applications that are on the market.

  • Users can manage and track leads and build their sales pipeline
  • Reps can effectively organize their sales contacts with notes, contact profiles and more
  • Base is a free application

Future Simple Base video

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Future Simple Base pricing

FREE - Permanently free version

Mobile versions

Iphone app

Iphone app

Android app

Android app




Future Simple Base on Twitter

Link to app information

Company blog